While any given advertisement for a product may focus on only one or a few purchasing motives, the advertising campaign should focus more on manifest motives since they always have a stronger influence on purchase decisions. overall campaign should attempt to position the product in the schematic memory to correspond with the target market's purchase motives advertising campaign needs to cover all the important purchase motives of the target market a and b b and c?

A and B

Explanation:

While any given advertisement for a product may focus on only one or a few purchasing motives, the

advertising campaign should focus more on manifest motives since they always have a stronger influence on purchase decisions.

b.overall campaign should attempt to position the product in the schematic memory to correspond with the target market's purchase motives

Advertisement campaign has to do with grouping series of advertisement to push an idea or a product

the investment was $14,174.196

explanation:

a lump sum means that the father of the example made one deposit and leave it be.

we need to know the value of a capital that generated at 4.05% per year during 28 years the sum of $48,613.24

now clearing the formula to solve for capital we got:

and we reach the answer investment = $14,174.20