The price of cranberry juice suddenly increases. as a result, glenda begins drinking more grape juice, which is less expensive, but tastes just as good to her. in this case, glenda’s elastic demand is due to
a. availability of substitutes.
b. relative importance.
c. necessities versus luxuries.
d. change over time.

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?