Companies may determine standards by

they can evaluate their capacity to enable goal achievement. observe competitors , listen to their customers , benchmark other companies

answer; intensive use of a sales force and is relatively costly;

someone i feel is a leader in my life id have to say would be my mother because she has give me great advice in life and got me out of tough situations. some characteristics she has are creativity, honesty, commitment, respect for others, and communication. one example of a situation when she demonstrated leadership was when i was working late on homework and i started to get stressed and got upset, she asked me if i needed some , and she me with my work. she demonstrated communication and commitment.

i don't know if this is exactly what your looking for but i hope this !