Both nike and adidas standardize many of their shoe models and colors worldwide, which is an example of
a. customization.
b. nationalization.
c. globalization.
d. culturalization.
e. internationalization.

This form of standardization is called as “Globalization”.

The purpose of globalization is to create a gobal identity that is recognizable around the world. This also refers to any strategy created by the company to help develop and launch its product and services globally.

Option c is correct. Both Nike and Adidas standardize many of their shoe models and colors worldwide, which is an example of globalization.

Further Explanation:  

Globalization:

Globalization refers to a process where the product and business strategies are implemented on the global level. When the product and other business activities are carried out on a global level, then it is known as globalization. The company expands its business activities to many countries in globalization.

Justification for the correct and incorrect option:

a.

Customization: This is an incorrect option because the customization is a process of changing the offered product or service as per the need of the consumer.

b.

Nationalization: This is an incorrect option because nationalization is a process of transferring the product and services from the private owners to the public.

c.

Globalization: This is the correct option because globalization is a process of spreading the product and strategies to the world level.

d.

Culturalization: This is an incorrect option the Culturalization is a process of adapting to the culture.

e.

Internationalization: This is an incorrect option because internationalization is a process of spreading the business to multiple nations. However, in globalization, the business spreads in almost all countries.

Thus, option c is correct. Both Nike and Adidas standardize many of their shoe models and colors worldwide, which is an example of globalization.

Learn More:

1. Learn more about the business organization in the U.S.A.

2. Learn more about the demand curve

3. Learn more about the upper management

Answer Details:

Grade: Middle school

Chapter: Globalization

Subject: Business studies  

Keywords: Nike, Adidas, standardize, shoe, models, colors, worldwide, Culturalization, customization, internationalization

answer; vertical marketing system;

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