Business, 21.09.2019 18:00 kelseyxxswd2932

Advertising that is used to sell a particular brand of product is known as

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Advertising that is used to sell a particular brand of product is known as selective demand advertising. This selective demand is specifically applied to consumers when they decide on which product he or she chooses. He may compare them base on their prices, their performance in the long run and other requirements that would fit his or her need. that is why it is important for a particular company to highlight the pros of their product and minimize its cons. An example would be is the customer wanted to enroll in a weight loss program. He or she will choose between yoga or in the gym. Both will have the same effect but the approach of yoga is more economical and holistic in the sense that it does not lose weight but it also provides mental training and healthy lifestyle.

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in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

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