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Business, 29.08.2019 17:50 hallynwright9722

British airways employed when it used product placement to make sure that viewers of the movie die another day knew that james bond flies first class on a british airways plane. (the scene occurs late in the movie.) the airline ran advertising campaign based around the slogan, "save your pennies, fly like bond," referring to the secretary that bond flirts with in each film. british airways also paid for the rights to screen the film on its flights before the movie was available at video stores.

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