Business, 21.04.2021 01:20 Ezekielcassese

Question Workspace Using the drop down menu, select the term that best completes the passage. PepsiCo has a nonstop schedule of launching new products. They discovered that some customers were looking for bold, new flavors of their Doritos chips. Below are activities that might take place while developing a new flavor of Doritos. Fill in the blank with the activity that correctly matches the stage of the product development process. Product analysis a. Eliminate one of the flavors based on market test results, retain the most promising flavor. Product development and testing b. Test product samples with employees and select customers. Idea generation c. Conduct a customer focus group to get feedback on your most promising ideas for new flavors. Product development and testing d. Launch new Doritos flavors in a limited number of stores in Columbus, Ohio (a popular market for testing products.) Commercialization e. Create full-scale marketing and production plan for the new flavor.

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Question Workspace Using the drop down menu, select the term that best completes the passage. PepsiC...

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