Business, 22.04.2021 23:40 Xavierayala2003

1. [Association: affinity analysis] Home Basics is a home improvement retail store selling all manner of products that are needed by home owners to repair, remodel, and redecorate their homes. The management of Home Basics is analyzing buying patterns of its customers to evaluate the layout of its stores. Products within a Home Basics store are organized into the following categories: Paint, Wallpaper, Lawn Care, Flooring, Hardware, Plumbing, Tools, Electrical, Building Materials, Cleaning, and Appliances. The file named HomeBasics. xlsm (in the range A4:K1504) contains a sample of 1,500 recent transactions from a Home Basics store. Management would like to determine what, if any, categories of products tend to be purchased together. a. Use affinity analysis to create association rules for the data using a minimum support of 150 records and a 50% minimum confidence percent. b. What managerial implications might be suggested by the rules at the top, say with a minimum lift ratio of at least 2

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