Viperteck created a tactical flashlight combined with a stun gun for personal use. Thus far they have been marketing the flashlight to the survival enthusiast market, but they wish to have a deeper presence in the women’s personal defense market. After conducting market research, the company decides to target another demographic. They aim their advertising campaign towards entrepreneur business women who is physically active and commuting after working late hours. The Viperteck team used which factors to determine their marketing mix?

Telecom co. enters into a two-year contract with a customer to provide wireless service (voice and data) for $40 per month. to induce customers, telecom co. provides a free phone. telecom co. normally sells the phone on a stand-alone basis for $200. telecom co. also charges the customer a one-time activation fee of $35.which of the following is true? a) there are two distinct performance obligations: the voice service and the data service b) the free phone constitutes as a marketing expense c) the activation fee is a separate performance obligationd) there are two distinct performance obligations: the wireless services and the phone