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The consumer decision making process is comprised of these five steps: Need recognition, Environmental Scanning, Evaluation of alternatives, Purchase, Postpurchase behavior Need recognition, Environmental Scanning, Prepurchase Behavior, Purchase, Postpurchase behavior Need recognition, Information Search, Evaluation of alternatives, Purchase, Postpurchase behavior Need recognition, Environmental Scanning, Prepurchase Behavior, Purchase, Cognitive dissonance Need recognition, Information Search, Cognitive Dissonance, Purchase, Postpurchase behavior
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