FredCo decided to introduce a new blend of coffee in its wildly popular coffee shops. The plan was to introduce the new blend with a series of local television ads on the evening news because people who watch the news are more likely to be premium coffee drinkers. They followed this up with keyword ads for the next two weeks. Finally, they would purchase advertising space on the side of buses and run drive-time radio ads during the four weeks the bus signs were being displayed. This is an example of