Business, 29.04.2021 22:00 jahnoibenjamin

Baldwin's Elite product Bead has an awareness of 72%. Baldwin's Bead product manager for the Elite segment is determined to have more awareness for Bead than Andrews' Elite product Acre. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Bead's existing awareness is lost every year. Assuming that Acre's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Baldwin's Elite product manager should spend in promotion to earn more awareness than Andrews' Acre product

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Baldwin's Elite product Bead has an awareness of 72%. Baldwin's Bead product manager for the Elite s...

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