Alyssa Hansen, Marketing Director for Adidas, says she sees serious seasonal sales fluctuations in France, Belgium, and Spain. She does not have that problem in the other 17 European countries where Adidas is selectively distributed. She has the equivalent of $5 million dollars available to commit to her IMC program. She could choose any, or all, of the IMC tactics. Which of the following tactics should she emphasize? a. increase television and online advertising frequency.
b. provide an in-store education program for sellers so as to improve the quality of their sales presentations.
c. increase billboard reach in major metro areas where there are many sellers.
d. institute a public relations program than explains why Adidas quality is the highest quality producer.
e. increase sales promotions in the form of seasonal price discounts.