The Trainstar Company is a sportswear equipment manufacturer that is planning to release a new line of energy drinks called Revitalizer. In the ad for the energy drink the company showed different people going for a morning jog, working out in a gym, jazzercising, and doing aerobics. At the end of the ad, there are clips of these people stopping their activity, drinking Revitalizer, becoming visibly re-energized after drinking, and then continuing their exercises. Which of the following kind of advertising styles did the Trainstar Company use for the Revitalizer ad? A) scientific advertising
B) technical expertise
C) personality symbol
D) testimonial evidence
E) lifestyle

Suppose you win a small lottery and have the choice of two ways to be paid: you can accept the money in a lump sum or in a series of payments over time. if you pick the lump sum, you get $2,950 today. if you pick payments over time, you get three payments: $1,000 today, $1,000 1 year from today, and $1,000 2 years from today. 1) at an interest rate of 6% per year, the winner would be better off accepting the (lump sum / payments over time), since it has the greater present value. 2) at an interest rate of 9% per year, the winner would be better off accepting the (lump sum / payments over time), since it has the greater present value. 3) years after you win the lottery, a friend in another country calls to ask your advice. by wild coincidence, she has just won another lottery with the same payout schemes. she must make a quick decision about whether to collect her money under the lump sum or the payments over time. what is the best advice to give your friend? a) the lump sum is always better. b) the payments over time are always better. c) it will depend on the interest rate; advise her to get a calculator. d) none of these answers is good advice.

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