marketing channel discrepancies Differences between the offerings of a business and the requirements of a consumer. channels of distribution The amount of satisfaction received from using a product or service. channel integration The routes products and services follow while moving from the producer to the consumer, including the activities and participating organizations. direct distribution Businesses that participate in activities transferring goods and services from the producer to the user. direct marketing When producers sell directly to the ultimate consumer. administered channel Distribution that takes place through channel members. economic utility Offering products to customers through media such as catalogs, direct mail, telemarketing, e-mail marketing, and websites. channel members A channel in which one organization takes a leadership position to benefit all channel members. indirect distribution When one business owns the organizations at other levels of the channel.