At a price of $35, there would be Select one: a. excess demand, and the price would tend to fall from $35 to a lower price. b. a shortage, and the price would tend to rise from $35 to a higher price. c. excess supply, and the price would tend to fall from $35 to a lower price. d. a surplus, and the price would tend to rise from $35 to a higher price.

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?