he nature of B2B markets requires . Group of answer choices companies to focus primarily on selling products that end up as components for finished goods a more personal relationship between the buyer and seller than in B2C markets investment of more resources primarily on service sectors impersonal communication at regular intervals through mediums such as direct mail organizations to invest more on consumers than suppliers to maintain their bus

a more personal relationship between the buyer and seller than in B2C markets

Explanation:

B2B (business-to-business) is a marketing strategy that deals with meeting the needs of other businesses, by selling products or services to the organizations for resale to other consumers, used in production of goods or for the operation of an organisation.

B2B (business-to-business) model focuses on facilitating sales transactions between businesses.

Under the B2B, the producer sells its products directly to other businesses such as wholesalers or retailers and not the end consumers.

On the other hand, the B2C market involves businesses selling their goods and services directly to the end consumers or users for personal use.

The nature of B2B markets requires a more personal relationship between the buyer and seller than in B2C markets.