Final Assignment B: Your Marketing Plan (30 points)
You're ready to make your own marketing plan, using and adding to the work you've done
already in this course.
1. Develop a marketing plan for the business you described in Final Assignment A by replacing
the information in each of the categories below with the information for your own company. You
can review the material from this course, from the Part I Review, and from your assignments as
needed.
TIP: Each section also contains an instructional note to help guide your responses.
Market Research 45.0 points)
Your marketing plan should include research into the overall market, definitions of market
segments, and a description of the specific target market you are aiming for.
In addition, your research should describe industry trends, economic changes, and other factors
that could affect your market.
For example, economic changes could decrease the spending power of your target market and

The following account balances at the beginning of january were selected from the general ledger of fresh bagel manufacturing company: work in process inventory $0 raw materials inventory $ 28 comma 100 finished goods inventory $ 40 comma 600 additional data: 1. actual manufacturing overhead for january amounted to $ 65 comma 000. 2. total direct labor cost for january was $ 63 comma 400. 3. the predetermined manufacturing overhead rate is based on direct labor cost. the budget for the year called for $ 255 comma 000 of direct labor cost and $ 382 comma 500 of manufacturing overhead costs. 4. the only job unfinished on january 31 was job no. 151, for which total direct labor charges were $ 5 comma 200 (1 comma 300 direct labor hours) and total direct material charges were $ 14 comma 400. 5. cost of direct materials placed in production during january totaled $ 123 comma 700. there were no indirect material requisitions during january. 6. january 31 balance in raw materials inventory was $ 35 comma 300. 7. finished goods inventory balance on january 31 was $ 35 comma 400. what is the cost of goods manufactured for january?

Atlas manufacturing produces a unique valve, and has the capacity to produce 50,000 valves annually. currently atlas produces 40,000 valves and is thinking about increasing production to 45,000 valves next year. what is the most likely behavior of total manufacturing costs and unit manufacturing costs given this change? a. total manufacturing costs will increase and unit manufacturing costs will also increase. b. total manufacturing costs will stay the same and unit manufacturing costs will stay the same. c. total manufacturing costs will increase and unit manufacturing costs will decrease. d. total manufacturing costs will increase and unit manufacturing costs will stay the same.

How is a federal loan different from a private loan for an education? a federal loan is available for any student who meets the government's lending standards. a private loan is only available for students who show a need. a federal loan is only available for students who show a need. a private loan is available for any student who meets the bank's lending standards. a federal loan can only be used to pay for a student's tuition. a private loan can be used to pay for a student's tuition and any other expenses. a federal loan can be used to pay for a student's tuition and any other expenses. a private loan can only be used to pay for a student's tuition.