Pepsi Blue was introduced to compete with Coca-Cola's Vanilla Coke brand. It was known for being berry-flavored, sugary, and very blue. The brand drew fire for being colored with Blue 1, a controversial food-coloring agent banned in some countries. Pepsi Blue was discontinued after a few years. This example shows that .

Bypassing market research can lead to product failure

Explanation:

In the case when an ingredient is banned in some countries in wich the product is available in the market the product that collected a decline as there would be the high potential for risk with respect to the population as the pepsi blue would be banned as it comprise that blue agent would be banned in some countries  

explanation: doctrine of respondeat superior is a legal doctrine that is commonly used in tort. this principle makes an employer or principal legally responsible for the wrongful acts done by an employee or agent, if such acts occur within the scope of the employment or agency.