1. The main characteristic of a full-service advertising agency is that it A. does not limit its services to promotion. B. does not provide services to individuals. C. specializes in providing creative services. D. specializes in buying media time and space.

A.

Explanation:

Full-service advertising agency is an agency that is meant to handle all aspects of business, that is, advertising, marketing, and promotion. The other services that a full-service advertising agency provides are strategic planning, content marketing, SEO, production, creativity, social media marketing, etc.

The characteristic of a full-service advertising agency listed in the given options is that it is not limited to promotional activities only. As the name suggests, it offers full-fledged marketing service.

Therefore, option A is correct.

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