Global News, March 14, 2014 - TORONTO - Tammy McLachlan and her son Connor usually never think twice about putting their hands into a bag
of chips but an incident on March 8th has changed that perception
forever. "When we were eating it, we found some brown stuff in the bag
and it does not belong there", McLachlan explained. The Whitby mother
said she and her son were watching television in the dark and sharing a
bag of Doritos tortilla chips when they noticed something odd. "What we
thought we were eating, you know, it's not something you expect to be in
the bag. You expect chips. That's it. Not what we're looking at here."
McLachlan said her son immediately ran into the bathroom and started to
throw up. McLachlan contacted Global News over her concerns and the
mystery substance was then sent to an independent lab at the University
of Guelph for further forensic testing. The examination was paid for by
Global News. After a week, the results revealed the bag's leftover
contents contained three "distinct types of foreign materials" including
"rodent droppings, paper" and "larger lumps of dark material" appearing
to be "burnt or overheated product." Animals hairs were also discovered
under microscopic tests that were consistent with rodent hairs". You are
the Director of Marketing and Public Relations for PepsiCo (parent
company for Frito-Lay Doritos). How do you respond to this publicity
being made about your brand?