Why has Zara been successful? What are its value and cost drivers? How does it protect them? How well does it grow and innovate over time? In what activities? Why?

1. Zara's success is founded largely on its brand positioning.

From the onset, Zara defined its brand value to be about putting the customers first. Some sources state that they are obsessed with their customers.

Another key strenght is that they have a broad spectrum of customers. They have products for all age groups.

In addition to the above, Zara is known for it's speed and agility when responding to current trends

2. Values and Cost Drivers:

Its core values revolve around four simple factors:

Her cost drivers include but are not limited to the following:

3. Zara protects its value by placing priority on people

4.  Innovation: whilst Zara's core business has flourished, it was a bit of a latecomer to th mobile commerce business. In order for Zara to keep growing, it must review its pricing strategy and place more premium on quality. This is because many competitors are beginning to cut prices with the view of taking up some of Zara's shares and possibly overtaking them in the market.

Cheers

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