Which competitive strategy best utilizes Country Comforts core competencies (which include a large and efficient network for obtaining and processing quality coffee beans)? Use Country Comforts core competencies to pursue a focus strategy in which Country Comfort focuses on a narrow segment of the market: older coffee drinkers.

Use Country Comforts core competencies to pursue a differentiation strategy in which Country Comfort differentiates its coffee products by packaging them in neon orange packages that consumers cant miss.

Use Country Comforts core competencies to pursue a cost leadership strategy in which Country Comfort can deliver better quality at a lower price than competitors.

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