Discuss the following items about McDonald's: The company's strategic objectives (mission, visions, strategic goals, and ultimate goal)
The company's market objectives (market development, market penetration, diversification, and product development)
The company's customer objectives (what kind of relationship does the organization want to have with its customers, what kind of profile does the company want to have in terms of customer branding?)
The company's collaborator objectives (collaborating with a strategic partner)
The company's competitive objectives (competitive positioning - top three competitors)

Now ray has had the tires for two months and he notices that the tread has started to pull away from the tire. he has already contacted the place who sold the tires and calmly and accurately explained the problem. they didn’t him because they no longer carry that tire. so he talked with the manager and he still did not get the tire replaced. his consumer rights are being violated. pretend you are ray and write a letter to the company’s headquarters. here are some points to keep in mind when writing the letter: include your name, address, and account number, if appropriate. describe your purchase (name of product, serial numbers, date and location of purchase). state the problem and give the history of how you tried to resolve the problem. ask for a specific action. include how you can be reached.