4. A company follows total quality principle in order to produce their products. They have seen that they have two different types of customers and they need to make
advertisement policies inclined with the variant product types of these customers and
also their choice preferences. Differentiate the products on the basis of quality
attributes Customer satisfaction, unique selling point and brand attributes to separate
the products for high end customers and general customers.
Product 10
Ous
Quality Attributes Satis
USE
ves
Yes
NO
Yes
03
Medium
Ne
LO
NO
35
D6
NO
No
Yes
Medium Yes
LOW
Yes
Medium
Ne
Yes
p8
to
NO
No
Low
NO
pto
NO
NO
No
NO
Yes
Low
NO
No
p22
2:13
Yes
Yes