PLEASE HELP! There are 2 types of sales approaches used in the sales process. These are: soft approach and hard approach. Explain both with examples for each.

Soft Sell-Many customers appreciate the soft sell approach when they just need some guidance in deciding on a selection. The seller can use gentle persuasion or suggestion to convince the buyer. Soft sell techniques include pointing out that many of the items were sold last week, recommending a certain model that costs less or saying that you recently bought the same product and are happy with it. No pressure is used. You state facts and allow the buyer to decide.

Hard Sell-High-pressure tactics often are not well-received by customers. However, the intimidation in the hard sell might cause some people to buy a product they don’t really want or need. Hard sellers try to make customers feel they must buy the product or service right now. The salesman claims that the product might be gone tomorrow or the that customer has no need to wait because the seller guarantees satisfaction. The seller tries to make the decision for the customer in a hard sell. “You can afford it” or “If you don’t buy it now, it won’t be here later,” the salesperson might say. Many customers are aware of the hard sell and walk away immediately. The soft sell approach usually results in more sales, but the hard sell works sometimes.

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