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Business, 18.06.2021 02:30 2023jpeterson

The Chief Marketing Officer (CMO) of the company you identified in Part I uses the CRM strategy cycle of Acquisition, Retention, and Win-Back to develop their Customer Loyalty Program. As this company’s marketing consultant, what are your recommendations on how the program should look at the various stages of the customer relationship lifecycle? Discuss parameters for your new CRM software recommendation

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