Three times a year previous donors receive donation cards in the mail from the local zoo. This organization also markets to visitors by sponsoring Make-A-Wish visits from the regional hospitals. What type of marketing did the zoo use

Question Completion with Options;

a. business-to-consumer (B2C) emphasis

b. business-to-business (B2B) emphasis

c. dual emphasis

The type of marketing the zoo used is called:

dual emphasis marketing.

Explanation:

The dual marketing emphasis that the zoo uses embraces both business-to-consumer (B2C) and business-to-business (B2B) emphasis.  While business-to-consumer takes the marketing effort directly to the consumers of the zoo's services, the business-to-business emphasis markets the zoo's services to organizations.  Using a dual emphasis means that the local zoo markets her services to donors and visitors, individual and corporate.

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