5. Do a SWOT analysis for the business idea you chose in question 2 above. Describe at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats for that company idea. (1-8 sentences. 4.0 points) 6. Make a list of at least 3 people you would want to give copies of your business plan to, and explain why you chose each of those people. (1-5 sentences. 3.0 points)

PART I

The business idea is that of a Bakery that specializes in pastry that is mixed with fruits.

Explanation:

SWOT

Strengths

Unique Value Proposition which is healthier bread and cake recipes20 years experience in baking which translates to strong industry  knowledge

Weaknesses

Insufficient Equipment to go withWeak or zero visibility for new business

Opportunities

Little or no competition as the recipes are unique to meHuge demand for healthier pastry especially in my current location

Threats

The industry is heavily regulated and may be shut down if there are compliance issuesOne competition that knows what they are doing and combines pastry with healthy drinks such as smoothies. We don't do smoothies.

Part II

The persons I would give the business plan to are:

My family An angel investor who I met on LinkedIn who supports small businesses and start-upsMy banker of over 20 yearsI would give the business plan to my family members because they are the easiest people to raise funds from and also because family, can decide to contribute in cash or in-kind with no interest required.I would give the business plan to an angel investor because their funds are cheaper than those of the banks though a little more difficult to come byBanks always have the funds but the funds come at a higher cost than the first two.

Cheers