As a strategy for reaching global markets, licensing provides the licensor with several advantages. One advantage is . Multiple Choice there are very few contractual agreements between the two parties, so the licensee is free to sell proprietary technologies originally owned by the licensor at its discretion. licensing helps avoid patent infringement. the cost of producing and marketing the product in a foreign market is significantly reduced. once the licensing agreement is signed, the licensor has no obligation to customers for the quality of the product they receive.