Directions: Select a product or service to sell.
Now determine the target market for your product or service by answering the following questions in a table:
Are your target customers male or female?
How old are they?
Where do they live? Is geography a limiting factor for any reason?
What do they do for a living?
How much money do they make? This is important if you are selling expensive or luxury items.
What other aspects of their lives matter? For example, do they need to be homeowners?

Now, identify your product or service and explain what your target market is and why.