is a research technique whereby consumers are asked to generate an exhaustive list of things that bother them or difficulties they encounter when using a product or service.

Problem detection

Explanation:

Problem detection can be regarded as a techniques where by there is a concern about an event having in mind that the event may come in unexpected as well as undesirable direction and could potentially needs an action. It is used by companies to know the kind of difficulties or unpleasant encounters by the customer so the company can fix the problem for customer satisfaction and product improvement.

It should be noted that Problem detection is research technique whereby consumers are asked to generate an exhaustive list of things that bother them or difficulties they encounter when using a product or service.

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