When Dunkin Donuts decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Dunkin Donuts is currently examining the forces in its environmental analysis.

economic

Explanation:

Globalization can be defined as the strategic process which involves the integration of various markets across the world to form a large global marketplace. Thus, globalization makes it possible for various organizations to produce goods and services that is used by consumers across the world.

Economic forces can be defined as the factors that influence and determine the level of success, competitiveness and the direction of the economy in which a business firm operates in

In this scenario, Dunkin Donuts is currently examining the economic forces in its environmental analysis.

Basically, economic forces include the inflation rate, standards of living, unemployment rate, credit, law, purchasing power, tax rates, government policies, and income distribution of a particular country.

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