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Business, 08.07.2021 15:10 juan01sebastian00

A notepad company is looking to repackage and reposition its small notepads. It is thinking of coloring the pages yellow, resizing them into the shape of a stick of butter, and selling them through novelty stores. The company needs this repositioning of its product to succeed. In order for the company to avoid common pitfalls, which areas it should cover in the repositioning process?

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