Occasionally, companies disappoint their customers. Whenever possible, these problems should be addressed immediately. Choose the best answer for the following question about handling customer problems. What is the first step you should take when a problem arises? a. Call the individual customer.
b. Disguise the problem as a "technical error."
c. Explain to the customer What they did that caused the problem.

Call the individual customer

Explanation:

When handling customer problems such as disappointing customers, the first step that should be taken when such problem arises is to call the individual customer.

It's vital for companies to control damage and also resolve customer problems as soon as possible by calling the customer involved, tell them the problem that occurred and then apologize and tell them.how such problem has been resolved and assure them that such problem won't occur again. This is necessary in promoting goodwill.

and whats your questoin

answer; /// i do believe the correct answer is (possession utility);