Miguel owns a bicycle- based courier service named Speed20. The brand
the city or delivery is free, which is unique to his company. A customer asks one of his bicycle couriers why she should choose Speed2U
over the other companies in the city. The employee responds that all of the courier services are the same. Where did Miguel fail in
developing his brand?

1. His brand doesn't focus on what the customer wants.
2. He didn't include his employees in conveying his brand.
3. (Not the answer) The brand doesn't differentiate his company from others in the city.
4. His brand name doesn't convey speedy delivery.