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Business, 17.07.2021 03:50 nardosem9

FitWear Inc, a sporting goods footwear and apparel company, features photographs of celebrities wearing its brand of clothing and sports gear, FitWear Inc. launched a commercial for its new line of football cleats. This commercial featured famous football Stars because the company believes that celebrities can influence customers' buying decisions. In this case, the football stars served as A. aspirational reference groups
B. opinion leaders
C, decision makers
D. nonaspirational reference groups

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