See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways. In particular, you should consider whether there are cross-business opportunities for (1) transfer-ring skills and technology, (2) combining related value chain activities to achieve economies of scope, and/or (3) leveraging the use of a well-respected brand name or other resources that enhance differentiation. Bloomin’ Brands Outback Steakhouse Carrabba’s Italian Grill
Roy’s Restaurant (Hawaiian fusion cuisine)
Bonefish Grill (market-fresh fine seafood)
Fleming’s Prime Steakhouse & Wine Bar
L’Oréal:
Maybelline, Lancôme, Helena Rubinstein cosmetics
L’Oréal, Garnier, and SoftSheen-Carson hair care products • Redken, Matrix, L’Oréal Professional, Kiehl’s, and Kérastase professional hair care and skin care products • Ralph Lauren, Yves Saint Laurent, and Giorgio Armani fragrances
La Roche-Posay, Vichy Laboratories, Dermablend, and SkinCeuticals dermocosmetics
Johnson & Johnson:
Baby products (powder, shampoo, oil, lotion)
Band-Aids and other first-aid products
Women’s health and personal care products
Neutrogena, Lubriderm, and Aveeno skin care products
Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Benadryl)
Prescription drugs
Oral health care (Listerine, Rembrandt)
Nutritionals (Splenda, Lactaid)
Prosthetic and other medical devices
Surgical and hospital products
Vision care (Acuvue contact lenses, Visine)