If the price of a product is $20, marginal analysis says which of the following must be true in order for a consumer to purchase the product? -Marginal cost exceeds 0
-Marginal benefit exceeds 0
-Marginal cost is greater than the marginal benefit
-Marginal cost exceeds $20
-Marginal benefit exceeds $20

Brandt enterprises is considering a new project that has a cost of $1,000,000, and the cfo set up the following simple decision tree to show its three most likely scenarios. the firm could arrange with its work force and suppliers to cease operations at the end of year 1 should it choose to do so, but to obtain this abandonment option, it would have to make a payment to those parties. how much is the option to abandon worth to the firm?