4. Identify an example of an ad campaign that crosses media to reflect IMC (you may include the following as examples: a billboard, a radio spot, a TV ad, a magazine print ad, an event sponsorship, an end-of-aisle display in a grocery store, etc.). Elaborate a message that this IMC campaign can convey for a brand or company. Explain why did you select the media outlets you include in the IMC campaign

Chester has a credit score of 595 according to the following table his credit rating is considered to be which of these

Juanita and sam attend a beach party and notice that the local beach appears to have a great deal more trash washed up on shore than it did when they were young. the water doesn't appear nearly as clear, and there seems to be less evidence of small water creatures living in the shallows. an afternoon at the local library convinces them that one major cause is the new factory nearby. after some discussion, they decide their next step should be identifying the cause of the changes identifying the problem picketing the guilty factory lobbying their elected representatives to complain about the problem talking to a local environmental group about solutions

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.