Item2 Item 2 Central to integrated marketing communications (IMC) is Multiple Choice the promotion of a product category as a means of building awareness. explaining the technical sophistication of a product. gaining direct and immediate feedback. a consistent message across all audiences. explaining the degree of support available after the sale.

Based on the supply and demand theory, why do medical doctors earn higher wages than child-care workers?

Which of the following is an example of search costs? a.) driving to a faraway place to find available goods b.) buying goods in some special way that is outside the normal channels c.) paying a premium cost for goods d.) selling extra goods for a discount price

conquest, inc. produces a special kind of light-weight, recreational vehicle that has a unique design. it allows the company to follow a cost-plus pricing strategy. it has $9,000,000 of average assets, and the desired profit is a 10% return on assets. assume all products produced are sold. additional data are as follows: sales volume 1000 units per year; variable costs $1000 per unit; fixed costs $4,000,000 per year; using the cost-plus pricing approach, what should be the sales price per unit?