Paul's Hunting store sells hunting equipment. The store advertises its equipment in a popular magazine that is distributed every Monday. A television commercial promoting Paul's airs every Thursday at 5:00 p. m. for a three-month period. When new or updated equipment is introduced, the products are steadily advertised during a planned time period. Paul's exemplifies a media schedule.

The cook corporation has two divisions--east and west. the divisions have the following revenues and expenses: east westsales $ 603,000 $ 506,000 variable costs 231,000 300,000 traceable fixed costs 151,500 192,000 allocated common corporate costs 128,600 156,000 net operating income (loss) $ 91,900 $ (142,000 )the management of cook is considering the elimination of the west division. if the west division were eliminated, its traceable fixed costs could be avoided. total common corporate costs would be unaffected by this decision. given these data, the elimination of the west division would result in an overall company net operating income (loss) of: multiple choice$91,900$(64,100)$(142,000)$(50,100)