Caleb was new to creating marketing campaign plans. He had finished the communication and budget portion of the plan but had yet to address how to estimate the campaign's impact. He spoke with his marketing director for direction and she let him know there were two basic ways to measure impact. One way was to ask how many people the planned IMC activities would reach and how many people Caleb thought would respond to those activities. Which of the following was the other best way to measure campaign impact the marketing director suggested? a. determine the measurement of impact by how well upper management reacts to the plan
b. ask what types of IMC tools the company will be using and how costly they are to use
c. ask what the goals are for the campaign and determine whether those goals have been met

Which financial component is a mandatory deduction from your gross pay? a. sales tax b. social security tax c. health insurance d. disaster relief fund (drf) e. voluntary deduction

You decide that structural changes must be made at holden evans immediately to deal with the additional product lines. equipment and employees will have to be moved around to optimize production of all of the products in house. this shouldn't be too difficult because many of the vitamins and supplements are produced using similar processes. you have several options available to facilitate this process. which of the following methods do you think is the best choice? select an option from the choices below and click submit. because the changes may result in the loss of several key employees, you hire outside consultants who specialize in hr law. this way any employee terminations will not result in lawsuits. you select an outside consulting firm that your company has never worked with before, but it has a reputation for using new technology in product lines that are similar to yours. you select several trusted managers to facilitate the transition of operations from overseas. these individuals can gather information and also smooth any rough spots that may occur.

Differentiate between the trait, behavioral, and results-based performance appraisal systems, providing an example where each would be most applicable.