Đề bài: Thiết kế và marketing một sản phẩm mới phục vụ cho hoạt động du lịch theo những nội dung sau: 1. Hình thành ý tưởng (1.0 điểm)

2. Lựa chọn ý tưởng (2.0 điểm)

3. Soạn thảo và thẩm định dự án sản phẩm mới (1.0 điểm) 4. Soạn thảo chiến lược marketing cho sản phẩm mới (3

điểm) 5. Thiết kế sản phẩm mới (2 điểm)

6. Thử nghiệm trong điều kiện thị trường và triển khai hàng loạt, quyết định tung sản phẩm ra thị trường. (1 điểm)

After the 2008 recession, the amount of reserves in the us banking system increased. because of federal reserve actions, required reserves increased from $44 billion to $60 billion. however, banks started holding more reserves than required. by january 2009, banks were holding $900 billion in excess reserves. the federal reserve started paying interest on the excess reserves that the banks held. what possible impact will these unused reserves have on the economy?

Henry crouch's law office has traditionally ordered ink refills 55 units at a time. the firm estimates that carrying cost is 35% of the $11 unit cost and that annual demand is about 240 units per year. the assumptions of the basic eoq model are thought to apply. for what value of ordering cost would its action be optimal? a) for what value of ordering cost would its action be optimal?

Suppose there are three types of consumers who attend concerts at your university’s performing arts center: students, staff, and faculty. each of these groups has a different willingness to pay for tickets; within each group, willingness to pay is identical. there is a fixed cost of $1,000 to put on a concert, but there are essentially no variable costs. for each concert: i. there are 140 students willing to pay $20. (ii) there are 200 staff members willing to pay $35. (iii) there are 100 faculty members willing to pay $50. a) if the performing arts center can charge only one price, what price should it charge? what are profits at this price? b) if the performing arts center can price discriminate and charge two prices, one for students and another for faculty/staff, what are its profits? c) if the performing arts center can perfectly price discriminate and charge students, staff, and faculty three separate prices, what are its profits?