A large restaurant company wants to create a new concept but can't decide what that concept should be. In order to arrive at a decision, the upper management decides to collect information from potential customers across the nation. They form small groups of six to ten people in each of the following cities: Los Angeles, Dallas, Phoenix, Chicago, Boston, Orlando, and New York City. These groups will provide feedback on ideas the company has for its future concept. What is happening here?

The basic difference between macroeconomics and microeconomics is that: a. microeconomics looks at the forest (aggregate markets) while macroeconomics looks at the trees (individual markets). b. macroeconomics is concerned with groups of individuals while microeconomics is concerned with single countries. c. microeconomics is concerned with the trees (individual markets) while macroeconomics is concerned with the forest (aggregate markets). d. macroeconomics is concerned with generalization while microeconomics is concerned with specialization.