A company is entering the global marketplace and considering what types of marketing mix principles are needed to launch its products and services globally. Which of the following statements will guide the company in the correct direction to use for its marketing mix?
a. domestic marketing mix principles can be used with different global marketing mix principles.
b. different marketing mix principles can be used domestically rather than glablly
c. the same marketing mix principles can be used domestically and glbally
Answers: 1
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A company is entering the global marketplace and considering what types of marketing mix principles...
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