Crescent Lighting Inc. produces and sells lighting fixtures. An entry light has a total cost of $62 per unit, of which $32 is product cost and $30 is selling and administrative expenses. In addition, the total cost of $62 is made up of $42 variable cost and $20 fixed cost. The desired profit is $12 per unit. Determine the markup percentage on product cost. Round the answer to nearest whole number.

Which type of data does your company collect from customers or potential customers? a. positioning datab. market share datac. primary datad. secondary data select the best answer from the choices provided

Overspeculation and a decrease in consumer confidence are both leading factors of: ?

Beagle autos is known for its affordable and reliable brand of consumer vehicles. because its shareholders expect to see an improved rate of growth in the coming years, beagle's executives have decided to diversify the company's range of products so that at least 40 percent of the firm's revenue is generated by new business units. however, the company's resources, capabilities, and competencies are limited to producing other forms of motorized vehicles, such as motorcycles and all-terrain vehicles (atvs). which type of corporate diversification strategy should beagle pursue?