Price discrimination occurs when firms charge a higher price to customers whose demand is less elastic and lower prices to customers whose demand is more elastic firms charge a higher price for a product when it is first introduced and a lower price later firms charge different customers different prices based on each customer's willingness to pay all of the above

Western electric has 32,000 shares of common stock outstanding at a price per share of $79 and a rate of return of 13.00 percent. the firm has 7,300 shares of 7.80 percent preferred stock outstanding at a price of $95.00 per share. the preferred stock has a par value of $100. the outstanding debt has a total face value of $404,000 and currently sells for 111 percent of face. the yield to maturity on the debt is 8.08 percent. what is the firm's weighted average cost of capital if the tax rate is 39 percent?