The manufacturer of Nokia cell phones sponsored the upcoming Olympic Games as part of its new global outreach strategy. The company provided free cell phones to all Olympic athletes and to all sports commentators who cover the Olympic Games. Which of the following functions of advertising as a marketing tool would best explain Nokia's reason for adopting this strategy? a. to lower the overall cost of sales
b. to demonstrate humanitarian goals
c. to stimulate the distribution of a product
d. to appeal to a demographic niche
e. to differentiate its products from others