Almost everything you buy includes a selling cost component that exceeds one-half of the total costs. Your clothing, food, DVD’s, and your textbook for this course cost more to sell than they cost to produce. Why are selling costs so high? In other words, what is "bundled in" to the cost of your product beyond profit, labor, transport, and raw materials? In your response, consider what firms must do to differentiate their product from others on the market, starting with product conception and ending in consumer purchase.

Why are the four primary service outputs of spatial convenience, lot size, waiting time, and product variety important to logistics management? provide examples of competing firms that differ in the level of each service output provided to customers?

What would you do as ceo to support the goals of japan airlines during the challenging economics that airlines face?

When cell phones were first entering the market, they were relatively large and reception was undependable. all cell phones were essentially the same. but as the technology developed, many competitors entered, introducing features unique to their phones. today, cell phones are only a small fraction of the size and weight of their predecessors. consumers can buy cell phones with color screens, cameras, internet access, daily planners, or voice activation (and any combination of these features). the history of the cell phone demonstrates what marketing trend?